CONCEPT PROJECT / 02
Lume Rosso
An atmosphere worth arriving for.
Visit Live Websitelume-rosso.netlify.app (opens in a new tab)INDUSTRY
Restaurant / Hospitality Website
CONCEPT LOCATION
New York City
PROJECT TYPE
Independent concept website
STUDIO FOCUS
Design & development
THE IDEA
An atmosphere worth arriving for.
A restaurant concept translated into a rich digital experience. Warmth, character, and a sense of place bring the hospitality story to the screen.
Design direction
A warm, expressive visual identity gives the restaurant an inviting character. Food and interior imagery work with editorial type to create a sense of occasion before a guest arrives.
Website structure
The homepage establishes the restaurant’s atmosphere, with dedicated Menu, Our Story, Private Dining, and Visit pages. Navigation connects the food and the setting with practical details and a reservation inquiry path.
Notable features
- Food and atmosphere-led storytelling
- Clear restaurant navigation
- Responsive hospitality presentation
DESIGNACROSS THE EXPERIENCE
Considered on desktop.
Composed for mobile.
Actual captures from the published concept website.


Explore the complete concept at its published address.
Visit Live Website (opens in a new tab)